Bob Zeitler Sr.
Chief Executive Officer, Director of Pinebrook Holdings
Bob is a true visionary and sets the strategy for the entire company. His broad experience in this market has helped him develop an innate sense relative to the market expansion the company will undertake. Bob has a comprehensive understanding of the industry that is pivotal to the company differentiating itself from the competition and the capability for the business to continuously expand their product line. His management style tends towards a consensus building atmosphere from the store level up to the headquarters where teams are formed to steer various improvement initiatives.
Bob opened his first alternative finance store, Missouri Budget Incorporated, 25 years ago and his passion for the business continues today. Bob founded his first store in 1989 and grew the business to ten stores. After selling to Union Illinois he became their Vice President of Operations to where he led the expansion of the business to 165 locations in seventeen states. During this growth period he served as an expert in every aspect of daily operations at the traditional loan store level; from identifying ideal storefront locations, qualifying customers, assessing risk, product pricing, effective collections to efficient processing. After much success he wanted to pursue other business ventures and opened up Southern Financial Group in 1999. This was the first of what became 15 more subsidiaries that were later accrued under the umbrella company, RKZ Management in 2002, which has now grown to 55 stores in six states. Anticipating substantial growth this year and opportunity within the alternative financial services industry, RKZ Management merged with another company and became PH Financial Services, LLC.
Bob is a recognized leader in the alternative financial services industry and serves as an expert resource for various industry and government initiatives. He is routinely consulted for feedback by industry leaders and elected officials relative to state law within the small loan industry. He has been instrumental in re-writing legislation in which to benefit consumers needing alternative financing products at the city, county and state levels. He founded and served as a board member on the Missouri Pay Day Loan Association in 2001 which now has 1200 member organizations nationwide. He recently joined the CFSA (Community Financial Services Association of America) as a Director on their board, a leading industry organization advancing innovative business practices and best-in-class industry standards. In this capacity it is anticipated that Bob will assist in spearheading efforts to help rewrite various statutory laws.
Under his leadership the company has generously contributed to its communities where their clients and employees live and work. The companies Make-A-Wish Foundation efforts were initiated under his supervision along with over 25 non-profit organizations that benefit from the company. Due to Bob’s unequivocal stance on the importance of financial education, Pinebrook is also committed to teaching disadvantaged adults and children how to properly manage their money through programs held at local communities.
Additionally, Bob served as President for a subsidiary of Union Bank of Illinois from 1997 to 1999.
Rob Zeitler Jr.
President and Chief Operating Officer, Director of Pinebrook Holdings
Rob has held the position of COO since 2004 and added the role of President in 2011. Rob has led M&A activities of the company, expansion of IT support services, implementation of a new company-wide operations platform and is developing processes to tie the overall company’s mission to each employee’s goals and objectives. His strong financial background and management skills aid him in leading the seven operations departments housed at the Home Office that support over fifty branch offices. Prior to Pinebrook's formation Rob was the founder and owner of Injury Case Funding, which was the first specialty finance company in Missouri to loan money to victims of personal injury and workers' compensation cases. After the company was sold in April of 2004 he became the COO of RKZ Management, which later became PH Financial Services.
Rob has done adjunct teaching in business at Sanford Brown College and is a volunteer facilitator for financial literacy courses through the company’s community outreach program. In addition, he actively participates in raising funds annually for the Make-A-Wish foundation, the United Way, and American Cancer Society through various company events. He holds a Masters of Business Administration from Webster University and BSBA in Marketing from Southeast Missouri State University.
Director of Pinebrook Holdings
John joined Pinebrook in 2011 and currently drives strategic decisions with the other directors of the company. Specific areas of focus for John include corporate financial management and leadership around strategic growth initiatives.
John had an extensive banking career from 1991 to 2004, having worked at Key Bank in Ohio and then Wachovia in Ohio, Florida, and Missouri. During this time, John worked in various senior client consulting and investment marketing capacities. He also led a strategic consulting management role inside the treasury department of Wachovia in North Carolina. From 2005 to 2009, John worked for Alstra Capital Management, Moore Capital Management’s fund of hedge funds spinout in New York, where he was a member of the Management Committee and Head of Marketing. John is also the Managing Partner of Blue Ocean Capital Partners and the President of Structured Investments Consulting. These two entities represent outside business interests tied to John’s twenty one years prior experience in the financial services sector.
John has a Masters in Business Administration from the University of Dayton in 1996 and a BSBA in Accounting from Bowling Green State University in 1991. John holds his FINRA Securities Licenses and Insurance licenses in multiple states. He has been a featured speaker at national law and insurance industry conferences, speaking on topics related to corporate asset liability funding, investment management product development and advanced marketing strategies.
Vice President of Finance
Since Wes joined the company in 2012, he oversees the daily operations of the finance and accounting department, in addition to managing the creation and preparation of all company financial reports. He’s also responsible for cash management, reporting, field audits and internal budget planning.
Wes worked as a Vice President at Bank of America where he oversaw finance related activities for the card operations center and worked in various finance roles for eight years. In addition to his banking experience he had senior roles for two education institutions. He was the Chief Financial Officer for the Parkway School District in Saint Louis County for four years and two years prior to that was the Director of Finance at Francis Howell.
Wes received his Master’s of Business Administration degree from Washington University’s Olin School of Business. He received his BA in both Business Administration and Accounting.
Vice President of Western Division
Brian has held this position since 2011 and currently oversees thirty stores in three states with nearly seventy employees. In addition to his oversight of the Western Division, Brian directs field personnel with marketing campaigns, manages branch and regional development, leads products and services implementation, and assists Pinebrook owners on various merger and acquisition initiatives. Since Brian joined Pinebrook in 1998, he has held various leadership roles, including the VP of Operations role from 2003 to 2011. Brian’s management growth is a direct result of his field experience and working in store level positions along the way.
He actively supports the National MS Society and Relay for Life in addition to his participation and fundraising for the Make-A-Wish Foundation and United Way. He is a volunteer of the Rolla Lions Club where he has worked countless hours in support of local communities through Vision, Youth, Diabetic, Disaster Assistance and a myriad of other programs. Brian attended Southeast Missouri State University.
Vice President of Eastern Division
Since 2011 Jim has been overseeing twenty-five stores in four states and nearly seventy employees. In addition to his oversight of the Eastern Division, Jim manages branch and regional development, leads products and services implementation and assists on various strategic initiatives. He is also primarily responsible for the integration and roll out of our new company-wide technology platform. Since 2001, he has held various leadership roles, including VP of Operations from 2006 to 2011.
Previously, Jim had five years of alternative financial services experience with Missouri Budget Inc. He also worked with Panera Bread Company as a manager and corporate trainer for the franchise for two years after graduating from college.
Jim is currently active in the Make-A-Wish Foundation, the United Way, the American Cancer Society and the companies outreach education program. His leadership in these projects led to the creation of the Community Outreach Department at PH Financial Services. Jim earned his BSBA from Missouri State University with an emphasis in Hospitality.
Director, Community and Government Affairs
As the Director of Community and Government Affairs for PH Financial Service, Yolanda currently spearheads the development of all community and government relationships. She began working for the company in 2006 and has created several programs to encourage and stimulate employee involvement in local communities. Yolanda has lead the company’s fundraising efforts for charitable organizations since 2007, in addition to organizing and implementing financial literacy courses and making resources available to clientele. She also meets with elected officials to discuss the current climate relative to the alternative financial services industry and offers assistance to the associated municipalities.
Yolanda began her career in financial services nearly 15 years ago within the banking sector. She worked her way up through the ranks as the Assistant Manager of the Call Center at Boone County National Bank and then on to Facility Supervisor of a St. Louis affiliate. In 2003, Yolanda transferred her training and management experience from banking to alternative financial services.
Yolanda’s community involvement extends far beyond the workplace. Yolanda served on the Board of Directors of a local not-for-profit, assisting in their fundraising and marketing endeavors. She’s been an active supporter of Big Brothers, Big Sisters as a big sister to two youths. She currently lends her time to organizations such as ALIVE, Daybreak Corporation, the Make-A-Wish Foundation and more, in and outside of the workplace. Yolanda has a Masters in Business Administration from the University of Phoenix and a BA in Sociology from the University of Missouri-Columbia.
Director of Marketing
Rocky has been the Director of Marketing since 2010 and is in charge of the creation and fulfillment of all marketing materials to over fifty store locations in six states. He assists upper management in the evaluation of new products along with the implementation and branding of them at store level. He also establishes relationships with new vendors in order to ensure all promotions and products are as efficient and streamlined as possible.
While in Chicago, Rocky was a designer for Smuckers, Dunkin’ Donuts, and LaSalle Bank for two years at Flair Communications. He further advanced his career by becoming an art director at Alcone Marketing and worked on their national promotions. Rocky then sought other opportunities and became a freelance designer and photographer for 3 years with several clients including Washington University and Time Out Chicago Magazine.
Rocky also volunteers at the local community center, mentors LGBT youth, and teaches financial literacy courses to both adults and children. He holds a BFA from Columbia College Chicago in Advertising Art Direction.